The challenge
Orbitline had 11k GitHub stars and no repeatable way to turn developer interest into sales conversations. Two founders were splitting marketing between fundraising and support, so nothing shipped twice.
The RedBeard playbook
01
Positioning reset around pipeline reliability, validated in 18 developer interviews
02
Docs-led acquisition: 42 technical pages mapped to intent clusters
03
Product Hunt + Hacker News launch sequence with a working sandbox
04
Lifecycle automation in HubSpot with PostHog product-qualified lead scoring
The results
+340%
Qualified pipeline
-46%
CAC
3.1k/mo
Docs-sourced signups
9 days
Time to first campaign
Indexed performance vs. pre-engagement baseline
We got a marketing department in a week and a growth engine in a quarter. No agency has ever moved like this.
