The challenge
Ledgerform's message was written for developers while their revenue came from CFOs. Two audiences, one website, no traction with either.
The RedBeard playbook
01
Dual-narrative site architecture: builder track and buyer track
02
ABM program targeting 240 named accounts with tailored microsites
03
Analyst-grade content: benchmark report, security whitepaper, TCO model
04
Sales enablement library shipped alongside every campaign
The results
4.2x
Enterprise demos
+68%
Avg deal size
-31 days
Sales cycle
112
Named accounts engaged
Indexed performance vs. pre-engagement baseline
They understood regulated fintech faster than the two agencies we fired before them.
