Helix AI

The challenge

Helix was spending fast ahead of a Series A with a blended CAC that made unit economics unpresentable to investors. Creative was produced ad-hoc and never tested systematically.

The RedBeard playbook

1. 01

   Offer architecture: free eval workspace replaced the demo-request wall

2. 02

   Creative testing system with 6 concept families and weekly iteration

3. 03

   Channel consolidation from 6 platforms to 2 that actually converted

4. 04

   Attribution rebuilt on Segment so spend decisions used one number

The results

RedBeard cut our CAC in half and gave us the growth slide that closed the round.